How to Self-Publish a Successful Book on Amazon

Table of Contents

How to Self-Publish a Successful Book on Amazon

 

How To Become a Writing Machine

You don’t have to be a professional writer to self-publish a book. When I initially started writing, I was a terrible writer. I’m still not the best writer in the world. At best, I’m probably ordinary. However, my writing has improved and can only improve further by implementing a few easy activities into my daily routine.

Reading and writing are the finest ways to learn how to write. Look for someone to model after. For me, I like to emulate James Altucher and Neil Patel’s writing styles. James writes incredibly personal stories and updates his blog on a daily basis. He’s also not scared of causing a stir. Neil writes in-depth instructional posts.

I strongly advise you to seek out some writers to model your style after. Read their work, get to know their voice and writing style, and then start writing. It’s fine if you’re not feeling well right now. Learn by doing, as I have stated. You’ll improve over time.

Then it’s only a matter of writing more…

 

The Reality of Finding Writing Time

Making time to write isn’t always easy. This is how I get things done for myself.
I get up at 6 a.m. I stretch lightly and breathe deeply. I jot down ten thoughts. Then I start writing.

I had to cut a lot of fat from my life in order to make self-publishing books a priority. To pursue what I wanted, I had to let go of what I could live without.

At 10 p.m., I retire to my bed. Why so soon? This allows me to get up at 6 a.m. and start writing before 7 a.m.

There’s nothing else I could be doing right now. Nothing is scheduled in my calendar. There are no meetings or parties.

“Can you tell me how you find time to write?” “How do you fit everything into your life?”

You put it first.

You take a seat. You pour yourself a cup of coffee. You slip on your headphones. The Disco Biscuits are worth listening to (or the music of your choice). You also do the work.

Do you have problems getting to work on time?

Stop watching television. Stop consuming alcohol. Get your pals to leave.

You won’t be able to make writing and self-publishing your book a priority unless you’re ready to take out even a few things from your life.

So… go to work!

Forming the Habit

Any effective self-publisher must have strong writing skills. My writing is available as an ebook. After that, I publish blog entries to promote the ebooks.

When I first started writing, I made it a practice to force myself to push publish every day. Even now, when I’m in a funk and don’t feel proud of my writing, I push publish. Don’t know what to say at the end of your paper? Regardless, I pushed the publish button.

Simply open your laptop and move your fingers to start writing. I’ve done it a million times before for everything from email to Google searches.

The physical acts of so many healthy, productive routines are so simple, but we make them into massive mental obstacles. Writing is a form of expression.

Accountability

For the previous two years, I had been attempting to establish and sustain a writing habit. When I tried this one easy method, the tyranny finally came to an end. A approach I’d heard about a hundred times previously but had never tried…

Every day, I have an accountability partner who calls me to make sure I publish something. Accountability works because it adds societal pressure to work that would otherwise be self-directed. This is especially useful if you’re a solopreneur with no partners or supervisor to report to on a daily basis.

 

By tracking one other’s success, accountability partners help each other execute and sustain their commitments and desired habits.

I think about having to inform my accountability partner that I failed as I sit on my sofa debating whether or not to write, thinking about the irrational anxiety of putting my butt on the chair, opening my laptop, and moving my fingers. It’s a

It’s a lot simpler to disappoint oneself than it is to disappoint someone else.

You might ask friends who are interested in personal improvement or post in relevant Facebook groups to find an accountability partner. My partner and I met through an entrepreneurship organisation in which we both participate.

Since we’re both working on daily routines, we attempt to phone each other every day. It’ll just take five minutes to check-in. If we can’t connect over the phone, we simply share our output.

I strongly advise daily check-ins, preferably by phone.

I’m sure I’m not the first person to tell you that accountability partners can be highly beneficial. So give it a shot and see if it works as well for you as it has for me in sticking to my habits. It’s extremely helpful when starting a huge project like self-publishing a book, so I recommend it.

Getting Over Writer’s Block

Have you ever seen a movie where the villain says something like “You can run, but you can’t hide” and you’re not sure what they’re talking about?

It certainly applies to writer’s block, as you can’t avoid it. You can’t really avoid it, so the best you can do is learn how to deal with it. I used to hate it when I got writer’s block.

Writing is my lifeblood as a self-published author. I usually have multiple blog entries and books in the works, as well as new ideas. Putting my butt in the chair, my fingers on the keys, and filling the blank page and blinking the cursor with my thoughts is often my toughest problem.

I’ve been a content creation machine since late 2014. Every month and a half, I was banging out a book. I even wrote a book called How to Write a Book in 10 Days, which I completed in (you guessed it!) ten days.
But this was not always the case.

I forced myself to write something, anything, every day to conquer procrastination and get into the habit of writing. Make a schedule for yourself and stick to it.

I’ve been doing this since the day I decided to take self-publishing seriously, and I’ll keep doing it until my fingers stop moving. Every day, I’ll write about whatever is on my mind at the time.

It could be a recent conversation, something I’ve learned, a method or tactic I’ve been employing, or a viewpoint I have on a current issue.

It becomes increasingly difficult to write after a few days without doing so. It reminds me that I need to resume daily writing. If you don’t exercise your writing muscle, it will atrophy.

Starting a book from scratch is similar to beginning a new fitness regimen: you must gain muscle, ability, flexibility, and other attributes in order to get into writing form. The main focus then shifts to maintaining your outcomes.

I started creating lengthier and more valuable blog articles after I got into the practice of writing something every day, which I could subsequently incorporate in my books. I no longer had to force myself to write every day since I knew I could rely on myself to write a worthwhile post once a week.

When writer’s block strikes, I always go back to the basics and force myself to hit the publish button.

Key Takeaways

Sure, there are a lot of people talking about the best ways to self-publish a book, but that isn’t enough to make it to the bestseller list. Getting started is the most difficult aspect. You’ll never make money or achieve your goals if you can’t get started and stick with it.

Your writing strategies will change and improve over time. It’s fine if you’re not a natural writer at first. The best method to improve is to practise. It is also critical to develop a writing habit. You’ll never find the time to write; you’ll have to make it happen.

If you’re still having trouble, I have two more suggestions. You can employ freelancers to write for you if you have the funds and know what good writing looks like. If you don’t have a lot of time to sit down and type, transcribing can help you write more.

How To Write a Book That People Want To Read

You’re not the only self-publishing author out there; believe me, there’s stiff competition. Whatever topic or sector you choose, there are probably a number of other authors seeking to offer identical stuff.

When I initially began writing, I thought I was producing useful stuff, but my Google Analytics told me otherwise. I only started seeing traffic to my site and a larger audience for my books once I learnt the methods for generating amazing content that I outline below. You must write better material than the competition to be a successful self-published author. Here’s how to go about it.

Provide Value

When it comes to outstanding books, offering value to your audience is crucial. Create an engaging story to draw them in, but make sure they also learn something important. Educate as well as entertain. Readers may believe they are receiving a bad bargain if you don’t deliver true value.

What are your methods for adding value? Everything you need to know about delivering value is included in my ebook, How to Create Awesome Content. Here are several examples:

Listen for Questions

It’s critical to consider what your audience wants to learn. Always read your reader emails and be aware of and responsive to what people are asking of you.

For example, I frequently receive emails from people wondering where and how they could guest blog. I published a full blog post about it after receiving the same inquiry several times. Then I got so many more questions that I decided to write a full ebook about it!

Do you have answers to the questions posed by your readers? If that’s the case, do you think you could include these replies in your book? It’s worth noting because it’s a terrific tool to gauge demand and determine which content to give.

Use the Keyword Planner

Consider your keyword research while deciding what to write. Use Google’s Keyword Planner to your advantage. This helps you to tailor the content you’re going to produce to the needs of your target audience. It is a strong indication of demand if they are searching for it on Google.

Do What’s Already Working

It doesn’t mean you can’t put your own spin on it or do it better just because someone else has. Of course, you’ll have to think of a unique approach to set your book out from the rest (and never, ever plagiarise), but it’s certainly doable.

You can use websites to see what kind of information is being shared and how postings are ranking. Buzzsumo is an excellent tool for this, and they have a free trial plan if you want to try it out. You may utilise Buzzsumo to not only find connected sites with similar material, but you can also use their analytics to see how your content compares to a competitor’s.

Get Obsessed with Helping Your Audience

Any firm must provide value to its customers. Why would somebody pay you money if you’re not offering value?

To discover what your audience’s problems are, use customer development techniques. Get comments on your material and validate demand for your ideas.

Go big. Make it more specific, transparent, comprehensive, and genuine.

Makeup stories. Humans are drawn to stories by nature. Don’t be shy in expressing yourself.

personal experience and give some lessons learned from real-life situations

In any business – passive income, software, service, or else – providing value to people is critical to success. Understanding what your audience is looking for and then becoming concerned with helping them discover it is the best approach to deliver value.

After investing countless hours developing a video course on a topic with low demand, I discovered this the hard way.

Bleed on the First Line

We, as consumers, have shorter attention spans than ever before. We are driven by mobile technology and increasingly efficient computers to locate the next article, video, or item to offer that will satisfy us. What people choose to read is mostly determined by a compelling headline (thus the proliferation of clickbait titles) and an even more compelling introduction that encourages the reader to continue reading. The fundamental truth is that in order to gain any traction online, we must convince people of the importance of giving us their time. And do it right away, lest they shift their focus to someone else.

How is this accomplished? Many writers, I’ve found, use a stunner as their first line.

For instance, James Altucher’s “”I just gave up all parental obligations this weekend to Mark Cuban,” he writes in his first sentence of “Ten Lessons I Learned from Shark Tank.” My kids and I watched eight episodes of Shark Tank in a row.”

I’m not sure about you, but this caught my eye. How many fathers would admit to shirking their responsibilities?

How many kids could be persuaded to watch the same adult television show for eight hours straight? I was compelled to find out, so I kept reading.

How did I get your attention in the first few pages of this book? I told you a little about myself to show you that I’ve been in your shoes.

Hopefully, I am.

Having to reveal everything to you was enough to keep you reading.

It’s extremely vital to entice potential readers with the first line of your Amazon book description. Write something intriguing, startling, or thought-provoking that will entice people to continue reading and, of course, purchase the book to obtain the rest of the story. Then compose an engaging opening that entices readers to continue reading.

Test Your Topics First

Louis C.K. will go up at a small open mic in New York City at random to do a free set to try out his new jokes. Why? He wants to make certain that they’re amusing (valuable). It’s safer for him to test his new content in front of 200 people rather than 20,000.

Test out your topics before you get too deep into your writing. I try out book ideas by first creating a blog post about the subject. When I get an idea for a book or chapter, I’ll occasionally only tweet the title or a few key ideas before I start writing it.

I’m just curious if anyone will respond or retweet. If that tweet gets a lot of attention, that means there’s a market for it.

Writing requires patience. Your time is precious. As a result, it’s a good idea to produce “minimum viable content” before investing countless hours into the final product.

A blog post could be the bare minimum of content for a book. So, create a blog post to see if that material or topic gains traction. A tweet or a Facebook post in a private group could suffice as minimum viable content for a blog post. There are many different ways to start small and expand from there. Keep your target audience in mind while you write to attract more readers.

Another method to be in front of your audience and gain input before you start writing is to do a webinar or in-person workshop. You can gather qualitative feedback from your audience this way.

This is something I’ve experienced firsthand. This is exactly how I came up with the idea for my book, How to

 

Create a Fantastic Professional Network. It began as a face-to-face lesson. Despite this, I didn’t decide to take the in-person session until I had produced a few blog pieces that we’re receiving positive feedback.

All the Small Things That Go a Long Way

It’s not enough to write a fantastic book that people will like. That won’t be enough to make it fly off the shelves. You must place your book in front of your target clients and make it so appealing that they would have no choice but to buy it.

To accomplish so, you’ll need a catchy title, a cover design that stands out from the crowd, and an Amazon book description that clearly explains the value readers will receive.

But, before you get into the sophisticated stuff, make sure your book is formatted correctly for Kindle devices.

Formatting

When it comes to formatting my books, I’ve discovered that a simple way works incredibly well. I use Google Docs to write the content for my books, which includes copy, links, and images. The advantages of using Google Docs include the ease with which you can collaborate with other contributors (such as writers, editors, and readers who can provide feedback before publishing), the fact that your work is automatically saved as you go, and the fact that all of your documents, images, keyword research, and any other content files you may require are all stored in one location.

When I’m ready to format, I use Upwork to find a professional book formatter. I’ve asked her to convert my book into one of KDP’s needed formats and make sure it reads nicely on Kindle devices. If you choose, you can handle this yourself; however, I find it better to engage a professional. Createspace will require a separate format for paperback. Part 2 of this book will go over that.

Hiring writers, editors, designers and formatters

To create a book that stands out and gives you credibility as an author, you’ll almost certainly need the support of pros. While I undertake the majority of the planning, writing, and marketing for my books myself, I also hire freelancers to polish them.

When you hire freelancers, you may divide and distribute responsibilities, allowing you to focus on your strengths and preferences. Having additional hands on deck allows you to produce more content and do so more quickly, which means more money in your pocket.

There are many freelancers available, but not all of them are capable of producing high-quality work.

When you have to avoid issues like late deliverables, poor communication, or quantity-over-quality material, finding the proper freelancer for the task might be difficult.

You must be extremely clear on what you want before you begin searching to ensure that you get the quality you desire. You can save time and money in the long run by planning your strategy according to your needs, budget, and goals.

Identify your needs and budget

The more you know about what you desire, the more precise your directions will be. The clearer your instructions are, the easier it will be to find someone to finish the project. In general, you get what you pay for, therefore decide on a price for the work ahead of time.

If you need a detailed illustrative cover, for example, you’ll need someone who can handle both graphic design and freehand sketching.

You’ll have to pay at least $100 for a truly good cover, which I recommend. Good authors can charge up to $0.10 per word, and formatters can charge anywhere from $25 to $50 for each book.

Put up a job posting

Unless you already have a qualified freelancer on hand, you’ll need to produce a job advertisement that is as specific as possible once you’ve decided what you want. Include as much detail as possible when looking for writers, editors, and designers, such as style, purpose, quantity (for authors), deadline, and budget. Include references and instances from which they can learn.

For formatters, make the process easier by having your book’s final copy nicely written out in a Google Doc, and include and be precise about any style needs you may have.

There are other trustworthy freelance services on the internet, but I primarily utilise Upwork to find formatters, CloudPeeps, and writer referrals.

Be Selective

To identify the right individual for the job, you must filter out a lot of noise. Include a particular instruction somewhere inside your application to help sort through applications.

“Tell me about similar work you have done and how you would handle this project,” I said at the end of one of my job advertisements.

 

Because the majority of people will not do so, you should only read the applications of those who followed your advice. Anyone who can’t follow these easy instructions isn’t someone you want on your team.

Pricing

If you don’t have a large following or access to someone else’s, it may be useful to give your book for free for the first few days after it’s been released. Although this may appear contradictory at first, there are long-term benefits. Offering your book for free will increase downloads and give your friends the opportunity to read it and leave an honest review. The downloads also show Amazon that the book is popular, which encourages them to market it further.

When potential buyers explore Amazon and discover that other people have downloaded your book and write reviews, they are more likely to buy it for themselves. It also suggests to Amazon that they should promote it to a wider audience. Later, I’ll go into more detail about this.

When your free period is out, raise the price to $0.99 for roughly a week to keep the premium downloads coming in. After that, depending on the length of the book, I’d recommend increasing it to between $2.99 and $3.99. You get a 70% royalty cut if you sell your book for $2.99-$9.99. Anything over or below that gets you only 30% in royalties.

If you already have a huge following, consider starting at $0.99 and gradually increasing to $3.99 or higher.

You should consider whether your book is intended to generate leads or to make money. Pricing should be determined by the desired goal.

Kindle Unlimited

The inauguration of Amazon’s new policy for writers with books available on the Kindle Owner’s Lending Library or Kindle Unlimited on July 1, 2015, could impact the publishing industry’s destiny. You should read this if you’re an Amazon self-published author.

Here’s a quick rundown of what you should know about KDP Select:

  • This membership service is optional, and there are other platforms available besides Amazon (though, note that Amazon has a larger reader base).
  • This only impacts individual whose books are borrowed, not sold, meaning that if a book is purchased, an author will still receive the same amount of money as before July 1, 2015. As a result, it motivates authors to create higher-quality content.
  • The new regulation aims to boost Amazon’s brand by filtering the quality of books and encouraging authors to generate better material.
  • If some authors are unable to enhance the quality of their writing, they may opt to leave KDP, which gives more revenue to the remaining authors.

 

Book marketing

You need a clear marketing plan in place before the ink on your first page dries to give yourself the best chance of success. “Who is my market, and what value does my book provide them?” you might wonder. If you want your book to sell, it must address a specific need or solve a specific problem. Building an e-mail list is essential for determining exactly what your readers want and need and adapting your book to meet those demands. This will be discussed in the future chapter.

Part 3 of this book is about marketing, although you should think about it while you’re writing and before you publish.

How to Design the Perfect Book Cover

Regardless of what others may argue, we do evaluate a book by its cover. It’s the first point of contact, even before we’ve read the back blurb or opened the first page.

With so many ebooks on the market, you’ll need a book cover that quickly conveys what your book is about and sets it out from the others. Books with attractive designs, colours, and typography attract more potential purchasers than those that fade into the backdrop.

You don’t want to skimp on the cover design for your book. Many authors make the mistake of thinking they can slap something together at the last minute or hiring a cheap designer to do it for them.

I made this error in the beginning, and it affected my sales; it was a lesson I had to learn quickly. No matter how good your content is, if the cover is bad, potential readers may not bother to go any further to find out.

Here are a few pointers on how to make a kickass cover that I’ve picked up along the way.

Tips for a cover design that sells

  1. Have a clear concept

Consider your book’s cover as marketing. Would you buy meat with a picture of a slaughterhouse on it? No, you’re probably more interested in seeing a photo of a happy cow frolicking in a field. Packaging is designed to make us feel good and persuade us to purchase a product by drawing us in with the value contained within. In this case, it’s 100 per cent top-grade meat from a happy and long-lived cow. The same is true for book covers.

You must have a very clear idea of what you want to portray with your cover before you begin. Consider your book’s tone and message carefully. What significance does it have for readers? What is your desired target demographic? Put yourself in your readers’ shoes and create a cover that caters to their preferences

2. Be bold

I don’t mean make a cover with bright, clashing colours solely to attract attention. Take a chance to do things a little differently, in other words. Examine what your competitors are doing and adapt comparable principles to your own brand.
Make your design a little more edgy and seductive.

3. Be consistent:

Unless your book topics are drastically diverse, I’d recommend maintaining some sort of continuity. Create a look that fits your personality, then incorporate pieces of it into your book cover designs. This neat uniformity adds to the professional appearance of your book page and gives your readers a sense of familiarity. Sticking to certain font types, complementary colours, or utilising the same illustrator or designer each time could help you achieve this.

Hire a professional designer

An amateur book cover and a professional book cover are easily distinguishable. Unless you have exceptional design talents, you should engage a designer to assist you. He’ll be an invaluable resource, saving you hours of sweat, tears, and self-doubt.

Just make sure you prepare a thorough and simple brief, along with examples of covers you like, so he completely understands your vision.

Stick with someone who gets it right if you find one. I found mine thanks to a recommendation from a friend.

How to Craft the Perfect Book Description for Amazon

Would you order “fried garbage” from a menu in a restaurant?

The other day, I was catching up with a friend. He had just returned from a major vacation to Southeast Asia and was telling me about his exploits, parties, and delectable food.

He told me a story that really got us talking:

“I was going down the street one day when I came upon a restaurant that smelled so amazing that I had to go inside.” They handed me a menu, and what do I notice on the first page in large bolded letters? “It’s Fried Crap!” “I did not dine there.”

Crap that’s been fried!

We both laughed out loud. It turns out that people in Cambodia frequently mix up the letters ‘B’ and ‘P,’ so the fried crab on the menu was a mistake.

So, how does this relate to Amazon descriptions? Actually, everything. Books are similar to restaurants. People, however, absorb content rather than food.
It is your responsibility as an author to ensure that your readers are enthusiastic about your book. You must create an environment that elicits their emotions and makes them desire to buy and begin reading.

People will sometimes buy your book without giving it any thought. Sometimes, like my friend and the Cambodian restaurant, they’ll just happen upon your book and want to give it a try.

 

However, what do potential customers look at instead of a menu? What is the final stage before they decide? Your explanation.

Now I’ll tell you the truth. I didn’t pay much attention to my Amazon book descriptions until the summer of 2015. I simply copied and pasted a simple summary.

I came to a conclusion and called it a day. Amazon descriptions can be up to 4,000 characters long (often 600-700 words), but I kept mine under 2,000.

Then I realised that my lousy Amazon descriptions were definitely hurting rather than helping my book sales. One of my novels earned a #1 best seller in late October 2015. That’s unlikely to have happened with such a poor description…

Your Amazon book description is your final opportunity to sell your book. It’s a chance to make the reader think, “I really need this book right now.”

So, how do you go about doing that? Below are my top 11 suggestions.

11 Ways to Improve Your Amazon Descriptions Today

  1. Don’t Make It About Yourself

You don’t have to list how many prizes you’ve received or why you’re so great. Make it about the reader instead. What will they take away from your book? Why should they invest their time and money in it?

2. Be Exciting

A dull description will lead the reader to believe the book (and, most likely, the author) is dull. Enough is enough. Your description should be engaging and entertaining to read. It’s not exciting enough if you don’t get the reader excited to read your book.

If your book is about weight loss, for example, your description should make the reader want to lose weight. You can pique their interest by describing how terrific they’ll feel once they attain their weight-loss goals. Another excellent method is to…

3. Paint a Picture with Benefits

Take it a step further and show the readers what life will be like if they follow your advice instead of just talking about what’s inside the book and the challenges they face. But always be truthful.

Instead of saying “You will learn how to receive more guest blog posts,” I state in my book “Guest Blogging Masterclass,” “You will be able to build your site and produce tremendous traffic through guest blogging.”

4. Target Keywords:

No one will find it if no one searches for the keywords. Do some keyword research on Amazon and Google to see what people are looking for. Then, in the descriptions, insert those keywords. Having keywords that people are looking for will improve your chances of being discovered. Just make sure that instead of being put off by your keyword stuffing, they are inspired by your description.

5. Start Strong:

If you mess up the first line, you’ve already lost the reader and possibly a potential buyer. Your first impression is your first line. It must entice people and arouse their curiosity. An excellent first line should be concise and easy to comprehend. Many successful Amazon sellers begin with a question that the reader may relate to. In my book “How to Find Time to Write,” for example, I begin with a few questions that are relevant to my target audience.

Another fantastic place to begin is with a strong value proposition for what the client can expect after reading the book. This is seen in “The Personal MBA.” “Master the fundamentals, hone your business instincts, and save a fortune in tuition,” it says in the first sentence.

6. Write Sales Copy

“However, it’s a description, not a pitch!”

You’re attempting to market your book as a product. This necessitates the use of sales copy. Although it may just cost 99 cents, you must persuade the reader that it is worthwhile.

It’s neither a synopsis nor a biography; it’s a sales page. If you’re not sure how to write sales copy, employ someone to help you. It is not inexpensive, but the return on investment is substantial.

7.  Write The Problems in the Language of Your Readers

If you can better articulate your reader’s problems than they can, they’ll trust you to provide the best solution. “Wow, that’s me!” you want people to think when they read your description. “How does this guy/girl know what’s on my mind?”

8. Enhance the Style

Use bold, italics, underlined, UPPER CASE, and variable-sized titles to add HTML effects to your description. This not only adds intrigue and allows you to express more emotion, but it also makes it simpler to attract the attention of someone who is skimming rather than reading it word for word. Make it interesting, but not too much so.

9. Make it clear

If the reader can’t figure out what the book is about from the description, he or she is unlikely to read it. Make sure you keep on the subject and don’t go too fancy. Make sure to explain what the book is about, rather than just why people should buy it.

10. Proofread

Yes, it’s a no-brainer, but do this wrong and you’ll lose a prospective sale. It’s probably preferable to hire a proofreader to check for typos and grammatical errors.

with a new perspective For finding economical professionals, I recommend Upwork.

11. Include a Call to Action:

Consider this scenario: you have a great description that draws the reader in, but because you don’t include a call to action, they browse around, read other reviews, and become sidetracked. That’s a sale that could have been made.

“Now, scroll to the top of this page and buy the book and get started today,” is the most effective method to incorporate a call to action. Don’t think of it as being pushy; rather, think of it as encouraging them to act.

*Adding testimonies is optional. This can work in both directions. On the one hand, a testimonial is rarely harmful. On the other hand, it may disrupt the flow of your copy.

It is optional to include testimonials. It can be beneficial, but not all successful Amazon books include it.

Because I don’t have any from persons with credentials, I decided not to include them in mine. But if Mark Cuban or James Altucher gave me a perfect score, you can bet I’d mention it in my summary!

That’s all there is to it. The good news is that you now know what you need to do to increase your Amazon book sales. What’s the bad news? It can take some more time and effort. It is, nonetheless, worthwhile.

How to Get More Email Subscribers by Self-Publishing on Amazon

Building a book business without a mailing list is akin to constructing a house without a foundation. When I first started my firm, I made this error and had to learn quickly to keep my company from collapsing around me.

But I did it, I learned quickly, and now I’m ready to assist you in starting your list right away.

Any successful online marketer relies on an ever-growing and engaged email list. As self-published authors, our e-mail subscribers can translate to repeat consumers, resulting in increased book sales.

It’s like trying to fill a leaky bucket with water by attracting one-time visitors to your website or book. They’ll take a look around, maybe buy a book or two, and then move on. Your pockets will never fill because the bucket will never fill.

It’s like trying to fill a leaky bucket with water by attracting one-time visitors to your website or book. They’ll look around, maybe buy a book or two, and then most likely leave without returning. Your pockets will never fill because the bucket will never fill.

Converting traffic into repeat paying clients is a far superior business model. However, this can be difficult, so how do I go about doing it? I utilise email marketing to grow my list and provide value to my subscribers via autoresponders and ebook offers.

 

This is a proven method for enhancing client lifetime value and increasing book sales. I’ll show you exactly how to accomplish it down below.

The journey from reader to subscriber to lifelong customer

To begin, it’s helpful to understand the process from the customer’s perspective, from discovering our book to subscribing to our email list.

They find our book first, which is normally done by:

1. Searching or browsing Amazon
2. Promotions outside of Amazon (eg. Buck books)

3. Through content marketing, such as blog posts, SlideShare, guest posts, etc

They purchase and read your book once they’ve found it. They come upon a link to a free ebook you’ve authored that provides more information or actions as they read. This encourages them to provide you with their e-mail address so you may send it to them. Remember, you can’t just ask for their information without giving something in return.

They follow the link to the landing page, where they may sign up for the free ebook. This gives the reader more value and adds another e-mail address to your growing list. You can send them future promotions, updates, and material now that they’re on your list.

To save time, I set up autoresponders to ensure that my readers continue to receive content and book sales promotions without my involvement.

How to convert your readers into email subscribers

  1. Create a squeeze page

I recently switched to LeadPages to improve the conversion rate of my landing pages. LeadPages make creating landing pages that not only look amazing but also convert a breeze.

2. Offer an ebook as additional value and an incentive to sign up

This is a highly successful method of obtaining email addresses. To encourage them to sign up, give them something of value.

I’ve linked LeadPages and ConvertKit so that visitors that fill out the form on my squeeze page are also added to ConvertKit.

ConvertKit handles everything for me, including hosting the ebook and mailing it to subscribers. Subscribers receive an email similar to the one below, which they can save in pdf format.

3. Make it compelling with copywriting and design

Even if your ebook is free, strong copywriting and design are still necessary to entice potential readers. Hire a writer through Upwork if your writing talents aren’t up to the task. On the design front, I hired Fiverr to make a 3D cover for the book I’m selling.

4. Create an autoresponder course

Readers will continue to receive offers and value without you having to spend any more time.

According to what they signed up for, I built customised courses. If people sign up for my booklet on guest blogging, they will receive emails with guest blogging guidance. They’ll also receive links to blog entries where they may learn more, as well as sales copy for my book.

At the bottom of most emails, I put a “soft sell” banner image.

5. Engage with your audience

Autoresponders are a terrific way to ask inquiries about consumer development and improve your content. I share my customer development questions in my welcome e-mail and ask readers to react with any topic-related questions they may have.

Here are a few of the questions I like to ask: What is your most pressing concern regarding XYZ?
What is the most difficult aspect of XYZ for you?

6. Link to the squeeze page from within the book

Now that you’ve built up your landing page and autoresponder sequence, it’s time to put a link to it somewhere where they’ll see it. I include a link to the free ebook in the introduction of my book under the heading “Additional Resources.” I refer to it again at the book’s conclusion under the headline “Next Steps.” (You can see an example of this in this book.)

7. Track clicks and conversions

If you’re using ConvertKit, you may establish a new campaign by appending? ref=YourCampaignName to the landing page URL. You can also utilise Bitly, the WordPress plugin PrettyLink, Google Analytics, or the analytics supplied by Leadpages or another supplier.

Key Takeaways

Self-publishing on Amazon is a terrific method to get your book in front of more people. By converting readers into email subscribers, you’ll be able to market to them independently. In exchange for their email addresses, offering a free ebook provides value and an incentive. You may utilise autoresponders to reach out to readers directly once you’ve started building your list, increasing your reach and book sales.

Make your book awesome and market it right

Write a fantastic book full of value, and readers will be eager to read more of your work. To get your book in front of as many people as possible, use an effective marketing strategy. In Part 3, we’ll learn more about specific book promotion tactics.

Chapter 7

How To Title Your Book: A Step-by-Step Guide to Keyword Research

So you’ve completed your manuscript. Congratulations! But how can you ensure that Amazon customers want to buy and read it?

Simply by mentioning the terms and words that people are already searching for, you may boost the likelihood of people finding your book with a little investigation. It’s a modest and straightforward step, but it’s critical. On Amazon, there are over 300,000 customers. You’ll earn a lot more book sales if you improve your ability to rank on search engines.

In this post, I’ll walk you through how I conducted keyword research for my Amazon Kindle book, which became a #1 bestseller.

While writing and marketing a book is crucial, keyword research is equally critical to its success. It’s far easier to self-publish a #1 bestseller if you create some keywords and phrases, search Amazon for other books that are doing well, analyse the findings, and split test the names.

1.    Brainstorm keywords

The first step is to simply generate a list of 10 or more keywords related to your book’s content. My book, for example, is on morning rituals, productivity, and maximum energy. Because not all of the keywords will be outstanding, writing down as many as you can maybe a better option.

Morning routine, morning ritual, morning procedure, morning productivity, waking up earlier, and the successful morning were the first terms that came to mind for me.

2.    Browse Amazon for relevant books

The goal of this procedure is to determine which books are already selling well in order to avoid having to recreate the wheel. You can do this by going to Amazon and looking at the best-selling books.

I wanted to look at other books on the topic because my book was on morning routines. To accomplish so, I simply used the phrases I came up with in step #1 to search Amazon.

3.    Analyze the successful books

The books that showed up in the searches were then evaluated. I basically did this by looking at the “Amazon Best Sellers Rank” category in the image below.

Any book having a rating of less than 55,000 should be considered.
People are buying the book if it has a high ranking.

I discovered a few books that appeared to be doing well based on my opinion. I only discovered a few because it’s a small niche.

The goal is to figure out what kind of language these books use.

In addition to keyword research, evaluating your competition can provide you with cover design ideas and inspiration. These novels are doing well for a reason, so pay attention to what’s going on.

4.    Gather a list of new terms to analyze

Now that you’ve researched your competitors, it’s time to add fresh keywords to your prior list. Use your best judgement for your readership, based on your taste and how it relates to the issues of your book.

Make careful to strike a balance between search engine optimization (traffic) and personalization (conversion). If the title doesn’t make sense, stuffing it with keywords won’t help. For example, a title like “Morning routine ritual wake up” includes a lot of good keywords, yet it’s a terrible title because it’s illogical.

 

Here are some of the new terms I introduced at this point (most were secondary terms).

Primary Keywords

morning routine

wake up

morning ritual

routine

morning routines

Secondary Keywords

Morning Boosters

Supercharge Your Life Wake up Successful

Increase Your Energy

How to Increase Your Energy How To Wake Up Early

Wake Up Early

Stop Being Lazy

Gain Massive Motivation Organize Your Life

Transform Your Life

5.    Analyze Keyword Traffic

I pay for a Merchant Words account in order to track Amazon searches. You can also utilise the Keyword Planner on Google. It’s simple: just type in the term and it will tell you how many searches it receives per month. This book is available on Amazon, but I’d like to rank higher on Google as well. Furthermore, if individuals search for these terms on Google, there’s a good chance the results on Amazon will be comparable.

The results for my keywords were as follows. I’ve coloured the phrases with the highest search volume green, medium volume yellow, and low volume red. Relevance and competition are other crucial considerations.

Morning routine – 70.5k

wake up – 298.5k

morning ritual – n/a

routine – 134.5k

morning routines – 42.4k

morning routines n/a

supercharge your life – n/a

wake up successful – n/a

morning boosters 1.6k

Increase Your Energy 100

Ways to Boost Your Energy 100

Ways To Get Up Early 9.5k – Get Up Early 15k Stop Being Lazy Boost Your Motivation – n/a Transform Your Life – 6k Organize Your Life – n/a 35.2k – How to Organize Your Life You may also use the “Keyword Ideas” area to come up with more similar keywords for your field. You’ll get a new set of keywords after that.

Here are some of the other words that were suggested for waking up: 18.5k morning rituals – 142.5k morning rituals (not very relevant because it can be about any routine) How to stop being lazy – 4.8k (this is red because it isn’t actually relevant to my audience) 6.4k – Organizing Your Life Now that we’ve got some good ideas, let’s get started…

6.    Brainstorm 3-5 titles and 3-5 subtitles

It’s now time to put the information you’ve gathered to work and come up with some book ideas. Make sure not to plagiarise; your book title should be unique. Do a brain dump first, writing down as many titles as you can.

Set a timer for 10 minutes and write until the timer goes off if you’re not sure how to do it. Then repeat the process for subtitles. Pick your 3-5 favourite titles and subtitles from your list of more than ten for each.

An excellent title achieves two goals. You want it to incorporate terms that people are already looking for, but you also want it to be attention-grabbing.

Furthermore, your headline must entice the reader. “Oh my god, I NEED to read this, and I need to read it now,” they must think.

Your title must pique their interest. Add controversy, humour, perks, surprise, or fresh ideas to accomplish this. You should also make sure that your title incorporates reader advantages. What will they be taught? What are you selling them as a final product?

Finally, you must make them care. Why would they choose your book over another’s? What makes this book so unique? Consider what people value: convenience, comfort, speed, cost savings, pain avoidance, and so forth.

Now, keep your prioritised keyword list handy so you can cross them off when they’re used in a title or subtitle. Here’s my contribution:

morning routine

wake up

wake up early

how to wake up early morning

routines waking up

waking up early

how to wake yourself up

how to wake up

my morning routine

morning ritual

morning rituals

Because of the volume and relevancy, I’m quite set on using the morning ritual term in the title, and it’s still aesthetically beautiful. I came up with a couple of different ideas.

Here are some of my ideas for titles: Plan for a Successful Morning Routine Template
Master Plan for the Morning Routine Blueprint for a Morning Routine Mastering Your Morning Routine

After that, I did the same thing with subtitles: How to Get Up Early Every Day and Boost Your Energy Everyday Lifehacks to Wake Up Energized and Motivated The Secrets to Wake Up Energized and Motivated How to Be Motivated and Energized Every Day How to Get Energized and Motivated Every Day by Waking Up Early How to Make Your Mornings More Productive How to Get Up Earlier

The next step is to make a definitive list of three to five favourite combinations.

Morning Routine Success Plan: How to Wake Up Every Day Energized and Motivated How to Get More Done Before 8 a.m. with the Morning Routine Master Plan

Morning Routine Success Plan: How to Wake Up Early and Get More Done Before 8 AM The Morning Routine Blueprint: How to Wake Up Early, Energized, and Motivated Everyday

How to Get Up Early, Energized, and Motivated Every Day with the Morning Routine Master Plan

7.    Split test on Mechanical Turk or Pick Fu

Now that you’ve got your ideas, it’s time to put them to the test. You may do this on a variety of sites; in the past, I’ve utilised Mechanical Turk and Pick Fu. Both websites are easy to use and inexpensive.
You either have a clear winner or you don’t, based on your results. If not, you can conduct further surveys based on what worked previously.

My two clear winners were as follows:

How to Get Up Early, Energized, and Motivated Every Day with the Morning Routine Blueprint Morning Routine Success Plan: How to Wake Up Every Day Energized and Motivated Personally, I prefer the first one because I dislike the term “success,” but that’s just me!

Here’s how the book did during the launch:

It’s not terrible to be #2 in the entrepreneurship category and #1,561 on Amazon! Especially considering I believe Lewis Howes was on a number of national television shows and

I went on…zero…podcasts to promote his book. I’m not complaining because it came in first in other categories! 🙂 This book continues to rank well and sell well, and I’m confident that all of my keyword research contributed to that. So, I hope it becomes useful to you as well!

Part 2

The Nuts and Bolts of Self-Publishing

You’ve got everything you need. You have book content that readers will enjoy, as well as design and marketing elements that will entice them to purchase.
The time has come to publish!

Part 2 covers Amazon KDP (Kindle), Createspace (paperback), and ACX (audiobook) instructions and best practices.

This section is quite useful. To accomplish these tasks as you read, I recommend that you create accounts and log in. You may wish to skip to Part 3 if you are not yet ready to publish your book and want to learn more about how to sell it.

The chapters that follow include step-by-step instructions for publishing your book in numerous formats, as well as best practices.

Chapter 8

How to Self-Publish a Kindle Book on Amazon

Kindle Direct Publishing (KDP) makes publishing Kindle ebooks to Amazon exceedingly simple. Within a day or two, your book will be available in the Kindle Store to individuals all around the world. It’s entirely free, and you may earn up to 70% on sales. It takes less than 5 minutes to publish your book, and you can make changes to it at any moment after it is online.

To be an author these days, you don’t have to be Shakespeare or Stephen King, and you also don’t have to fight fussy publishers to get your book published. I’ve gone through the process over a dozen times and documented each step to show you how to self-publish a book. Follow the instructions outlined below. By the end of today, you’ll have self-published your own book.

Step 1: Visit kdp.amazon.com and Sign In or Sign Up

To get started, sign up for an Amazon Kindle Direct Publishing account. If you already have an account, simply sign in. After that, go to your Dashboard.

Step 2: Add New Title From Your KDP Dashboard

Select “Create new title.” The “Introducing KDP Select” screen will appear below.

Step 3: Enroll in KDP Select

I use this with all of my books and have noticed significant results. It allows me to make my book available for free for a certain time after publication, which encourages Amazon to market it more and aids in the growth of my email list. More information on KDP Select can be found here.

Step 4: Enter Your Book Title and Subtitle

Fill in the title and subtitle of your book. Tell your readers about your book so they know what to expect when they read it. Use keywords that your readers are searching for to get bonus points and boost your chances of being noticed. Here are five additional suggestions for book titles.

Step 5: Enter Your Book Description

As the blurb on the back cover of a printed book, this is your readers’ first true taste of your book’s content. Make sure it’s well-written, engaging, and informative.

enough to offer your readers a good understanding of the subject matter of your book To make your description more intriguing, you can use HTML.

Step 6: Enter Book Contributors

To add yourself as an author, go to the “Add contributions” tab.

Step 7: Add Author Name

Include the author’s name — you’re the one! If you choose, you can use this as a pen name.

Step 8: Verify Your Publishing Rights

You own the publishing rights to your book as an author; go here to check.

Step 9: Target Your Book to Customers

Your book can be classified into up to two categories. These should be carefully chosen because they assist your intended readers in finding your book. I normally choose the categories based on how well rival books are doing. The category ranking of a book is displayed here.

Step 10: Choose Categories

The more specific your speciality is, the more likely it will be discovered by the proper people.

Step 11: Select Age Range if Applicable

Unless it’s a children’s book, leave the ages blank.

Step 12: Select Search Keywords

People looking for relevant topics on Amazon can find your book by using search terms. These keywords were chosen using merchant words, Google Keyword Tool, and competitor research.

Step 13: Select Your Book Release Option

Select “Make my book available for pre-order” if you want to offer yourself some more marketing time before you’re finished. Select “I am ready to release my book now” if your book is finished and ready to go live. If necessary, you can make modifications to it after it has been published.

Step 14: Upload or Create Your Book Cover

Your book’s cover image is just as important as its title. You can make your own using their cover maker, but it won’t look as good as one created by a professional designer.

Read the requirements shown to ensure your image is formatted correctly. Then, to upload the book file from your computer, click “Browse for the image.”

Step 15: Select a DRM option

You can learn more about digital rights management by clicking “What is this?” (DRM). A window will appear that looks like this:

DRM affects whether or not your readers are allowed to lend your book to others.

Step 16: Upload Your Book File in The Correct Format

If you need help with how to format your book correctly read this, or go ahead and upload it in one of the following: Word (DOC or DOCX) HTML (ZIP, HTM, or HTML) MOBI (MOBI) ePub (EPUB) Rich Text Format (RTF) Plain Text (TXT) Adobe PDF (PDF) Kindle Package Format (KPF)

Step 17: Converting Book to Kindle Format

Click “preview” after your book has been converted to see if it has been converted correctly. If you have more advanced formatting, such as tables and graphs, this is a must-do phase.

Step 18: Verify Your Publishing Territories

Check to see if you have the right to distribute your book globally or just in select areas. I don’t see why you wouldn’t want to distribute internationally.

Step 19: Set Your Pricing and Royalty

Select your pricing dependent on your goals and marketing/ sales funnel. Here’s some more info to help you make the right choice: List Price Requirements Sales and Royalties FAQ

Pricing Page

Step 20: Enroll in Kindle Matchbook

If you choose this, readers who have already purchased your book in print will receive a discount on the Kindle version. This is a great way to keep those loyal consumers coming back.

Step 21: Select Kindle Book Lending

If you choose this option, people will be able to borrow your book for 14 days. This helps to publicise your book and attract additional purchasers.

Step 22: Check All the Boxes Under Matchbook and Book Lending

Select both Kindle MatchBook and Kindle Book Lending, in my opinion. Click “Save and Publish” after agreeing to the terms and conditions.

Step 23: Publishing

Your book will be available in the world’s largest bookstore within 12 hours! It’s really that simple. Following that, we’ll look at how to make a paperback book with Createspace and an audiobook with ACX.

Chapter 9

How to Self-Publish a Paperback Book with Createspace

As self-published authors, we must establish a professional image in order to stand out among the thousands of other ebook authors. One of the ways I do this is by utilising Createspace to turn my Kindle novels into paperbacks. This not only improves the professional look of my book page but also helps me to access a whole new market of people who may not own a Kindle or who simply like the old-fashioned experience of holding and reading a paperback. A larger audience could result in increased revenue.

Although Kindle still generates the majority of my revenue, being able to state that I am a paperback, audiobook, and Kindle author enhances my credibility and professional image. Readers can tell right away that I’m not simply another self-published author with another Kindle book when they visit my author page.

If you know what you’re doing, converting your Kindle book to a print version with Createspace is a simple procedure. Fortunately, I’ve done this many times before and will be here to assist you. This quick and easy step-by-step guide will walk you through the process of converting your ebook from digital to an ink and paper book you can hold in your hands.

In a nutshell, the procedure entails preparing your book cover to Createspace specifications, formatting your book for paperback, and uploading it to Createspace in accordance with their requirements.

You’ll need your finalised book in digital format, a strong idea of what you want on the cover, a clear marketing strategy, and, of course, a Createspace account before you begin.

Have you prepared everything? Let’s get this party started.

Step 1: Use Upwork to find a book formatter

To start, you need to hire a formatter to convert your book’s content to Createspace format. Upwork is a great place to find a book formatter at an affordable price

Step 2: Enter a brief description of your job

Because there are so many formatters on Upwork, you don’t need to give a long description of your needs. A screenshot of what I include is seen above.

Step 3: Create a book cover for Createspace

You’ll need both a book cover and a book file before uploading to Createspace. You may either utilise Fiverr or have your Kindle designer change your Kindle book cover to a Createspace cover.

Step 4: Start a new project on Createspace

You are now ready to upload and enter the information for your book. To get started, go to Createspace and log in. Enter your book title, paperback format, and whether you want to use the guided or expert setup method, depending on your skill level.

I went with the “Expert” option because the “Guided” option doesn’t make things any easier.

Step 5: Upload your book cover to Createspace

Once you’ve received your cover from Fiverr, either send comments if you need more modifications or save it as a pdf to upload to Createspace if you’re happy with it.

Step 6: Enter all book information on Createspace

Fill in all of the pertinent details for your book, including the title, subtitle, author, description, and categories. It’s preferable to just describe your book using the Amazon book description.

Step 7: Submit for review

Submit your book to Createspace for review after you’ve entered all of the necessary information for the cover and interior.

Your files are now being reviewed, and Createspace will respond within the next 24 hours. You’ll be able to order a physical copy or view it online for publishing once it’s finished.

Step 8: Receive email accepting interior and cover files

Createspace will send you an email once your inside and cover files have been approved. You are now ready for your final examination. Simply click on the provided link.

Step 9: Proof your book

You can proof your book in either digital or print versions. When you’ve finished reviewing it, click “modify” to make any necessary adjustments, and then “approve” when you’re ready to continue on to the next step.

Step 10: Your setup is now complete

Your book will go up on Createspace as soon as it has been authorised. You’ll have to wait a little longer for it to appear on Amazon.

Remember to monitor your royalties on your Createspace dashboard and watch the passive cash stream in!

Chapter 10

How to Create an Audiobook Using ACX

The ebook industry is becoming increasingly crowded, making it more difficult to distinguish. There is a lot of fish to compete with, both large and tiny, no matter how wonderful your books are.

Making my ebooks into audiobooks is one of my strategies for reaching a bigger audience. This allows me to reach a whole new audience on Audible who would otherwise never have heard of me, gives my present products more variety, and improves the professional image of my book pages.

I can now reach a larger audience than ever before and service a whole new segment of potential clients who prefer to listen to audio rather than read.

Making audiobooks improves the professional image of your book on Amazon, and if yours is the first audiobook purchased by an AudibleListener member, Amazon will give you a $50 bonus. I’ve sold over 3,000 audiobooks and collected over 30 bounties so far.

I’ll walk you through the entire process of making an audiobook with ACX in this post. From translating your book to auditioning and working with the finest narration for the job, I’ve captured and detailed every process. You’ll be well on your way to reaping the rewards of a whole new market sector by the time you finish reading this. Now is the time to log in and read along.

Step 1: Go to www.acx

.com

At www.acx.com, log in or create an account and input your book title, ISBN, or author name. Amazon will then search Amazon.com for any name-related rights you may have. If this is your first audiobook, or even if you’ve done a few before, ACX has some excellent tips to get you started. Read them to gain a sense of how the process works.

Step 2: Select Your Book

Select the book you’d like to turn into an audiobook.

Step 3: Choose the best narration option for you

Here you can specify whether you’re seeking a narrator, have already converted your book to audio and want to sell it, or will be narrating it yourself. I use the first option, “I’m seeking someone to narrate and produce my audiobook,” because I outsource my production.

Step 4: Agree to the terms

Before continuing, thoroughly read ACX’s book posting agreement. You sign a different agreement each time you use ACX to convert a book to an audiobook.

Step 5: Enter your book description

Provide details about your book to potential Audible listeners, so they can get a feel of the substance and value for readers. For this, it’s preferable to just utilise your Amazon book description.

Step 6: Enter your copyright information

Confirm that you own the rights to both your original book and your audiobook. Enter the current year as the copyright year.

Step 7: Select a category

Select the category that best fits your book after indicating whether it is fiction or nonfiction.

Step 8: Specify the narrator’s voice

Here you can choose the type of narrator voice you like. Provide some

Tone, accent, and gender are all factors that influence how readers interpret your message. I tend to follow the aforementioned guidelines when writing my works.

Step 9: Add in additional comments

Include extra comments that inform narrators about who you are, your accomplishments, the worth of your work, and who your target audience is. Encourage narrators to collaborate with you!

Step 10: Add an audition script

To choose the finest narrator for your book, compose or upload an audition script. Do you want to know how good they are at telling stories? How well do they retell facts or statistics? Can they convey your distinct sense of humour? Select a script that allows you to get a solid feel of the narrator’s breadth.

Step 11: Enter your book’s word count

After you’ve entered your book’s word count, we’ll go on to the next phase of how to make an audiobook using ACX: distribution. This is where you’ll set the parameters for your audiobook’s distribution. To begin, enter the word count for your novel.

Step 12: Specify your territory rights

Select “World” unless you have a restriction on the areas where your book has rights. If you select this option, you will be able to sell your audiobook in any country.

Step 13: Select payment method

Choose how you want to compensate your ACX narrator. A revenue share arrangement or a pay-per-hour production charge are both options. If you’re hesitant, choose both for the time being and make your final pick once you’ve found a good narrator.

Step 14: Select distribution type

Select between exclusive and non-exclusive options. The exclusive choice is my preference. I prefer to have all of my books and CDs sold in one place because the royalties portion is better.

After that, click Save and proceed to the next step in the procedure.

Step 15: Review and post

Now we’ll go on to the third and last step in the ACX audiobook creation process: review and post.

Click “Post to ACX” to make your script available to narrators who want to audition for your audio book. The earlier you start, the better!

Step 16: Review auditions

The exciting part begins now: narrators will begin auditioning for your audiobook. Each time a new audition is posted, you will receive an email reminder. I normally allow them in after approximately 5 days. If you have a certain narrator in mind,

You may invite them to an audition for your novel.

Step 17: Click on “New Auditions”

Log in to your ACX login and select “new auditions” from the top menu bar to hear the auditions.

Step 18: Listen to unheard auditions

In the right sidebar, you’ll discover all the auditions you haven’t heard about yet.

On ACX, the listening process is straightforward. To listen to the audition, press the play button and then “like” or “dislike” according to your preference.

Step 19: Set your schedule

Set your schedule to show what timeframe they must work inside once you’ve determined which narrator you want to employ and alerted them. This must include time for revisions and adjustments.

Step 20: Choose a payment method

This is the point at which you must pick between a royalty sharing and a pay-for-production option. So, if you were previously undecided and chose both, now is the time to make your choice. Talk it over with your narrator to determine what works best for both of you.

If you’re paying, you’ll need to work with your narrator and will most likely use PayPal. If you choose the royalty sharing option, ACX will take care of everything.

Click “preview offer” to double-check your payment idea before sending it.

Step 21: Send offer

When you’re ready, click “send offer” to send your payment proposal to your narrator.

Step 22: Send your narrator the manuscript

When your narrator accepts your offer, the first stage in your collaboration is to deliver them the audio book manuscript. ACX will send you an email with instructions on how to proceed. To open the tab below, click “In Production Projects.” Select the manuscript you want to send your narrator from this menu. To upload it, click the title and then browse. Your paper must be in one of three formats: Word, PDF, or TXT.

Your narrator will receive your manuscript after that. You must now.

Wait for them to evaluate it and record the first 15 minutes before uploading it for your approval.

Step 23: The first 15 minutes are ready for you to hear

Your narrator will read through your text and record the first 15 minutes of your audiobook for you to listen to as a sample. When it’s ready, you’ll get an email message with instructions on how to proceed.

Step 24: Listen to the first 15 minutes

To listen to the recording, press “play” and then “approve” if you’re satisfied. If you have any questions or complaints, you can contact your narrator by clicking “send message.”

Sit back and relax after listening to the recording and clicking “accept.” You’ll have to wait until your narrator has finished recording the remainder of your audiobook. To see if any files have been submitted, go to the “create audiobook” tab.

Step 25: Create or upload your cover

You can make your audiobook cover while you wait for your narrator to finish recording your book. Above are the image and technical requirements.

Step 26: Covert book cover to ACX format

I use Fiverr to convert my cover images to ACX format.

Step 27: Upload cover art

Go to your ACX dashboard and your book’s project and click “Upload Cover Art” to upload the cover image once I’ve converted and saved my image to my PC.

Step 28: Do a final review

When your audiobook is ready for a final review, you will receive an email message. To open it, simply click on the link.

By pressing the play button on the recording you want to hear, you can listen to each chapter independently. If you’re not completely pleased, you can ask your narrator to make more modifications.

Otherwise, if it’s good to go, click “approve audiobook”.

Step 29: Wait for the quality assurance checks

You will receive an email with the above details once you have confirmed the audiobook. The following stages are clearly laid out in this document. All you have to do now is confirm your bank account information and wait.

Step 30: Your audiobook is now live

You’ll get an email a week or two later verifying that your audiobook is now available on Amazon and Audible!

Once your audiobook is up, make it a practice to visit your dashboard on a regular basis to see how sales are doing.

Key Takeaways

In a congested market, converting your ebooks to audiobooks is a terrific way to stand out. You can tap into a whole new market of Audible listeners and cater to customers who would rather listen to audiobooks than try to fit reading into their hectic schedules. Providing both ebooks and audiobooks (as well as paperbacks!) enhances your author’s professional image and adds to your passive revenue.

Part 3

Book Marketing: How to Sell More Books

So you’ve created a book that people will enjoy and placed it in such a way that they will be eager to buy it when they find it. You now require more people to locate it.

Part 3 of this book addresses one of my favourite and most crucial aspects of self-publishing: book marketing!

This section is all about how to get a lot of targeted traffic to your book.

Amazon KDP ads, sponsored promotion sites, content marketing and guest blogging, email marketing, and how to get Amazon to promote you to their customers will all be covered.

It will be difficult to drive big levels of traffic to your book on your own when you first start out. As a result, Amazon will be one of your most valuable traffic sources. Amazon can be one of the finest methods to generate visitors, not just one of the easiest.

You’ll need a huge number of downloads in a short period of time to get Amazon to market your books. So, within the first week of publishing your book, I propose that you synchronise all of the marketing techniques outlined below.

Marketing a book involves a number of moving pieces. Visually mapping out your launch and marketing approach, as well as creating a to-do list with everything you need to complete, might be beneficial.

Chapter 11

How to Get Amazon to Promote Your Book for You

Amazon is the world’s largest bookseller. As a new author, your present readership is likely insignificant in compared to Amazon’s hundreds of thousands of active users.

As a result, one of your best routes for attracting readers will be Amazon itself, rather than your external channels (such as your email list, content marketing, and so on).

 

We must first understand how Amazon operates and what their incentives are in order to comprehend how to persuade Amazon to promote your book…

 

We’ll focus on Amazon’s book business, which has many different businesses and types of products.

 

Amazon’s ultimate purpose as a publicly traded firm is to make money. It generates revenue by selling books.

 

As a result, their incentives are in line with yours: to promote book sales.

Amazon, on the other hand, must consider both the immediate and long term.

It must deliver value to its clients by providing high-quality publications to remain a successful business. Customers will be dissatisfied and will not return if they are sold poor quality books.

Amazon, on the other hand, could not reasonably have a crew of people reading every book to determine what it should recommend. Instead, it uses an algorithm based on measurements to determine whether or not a book is of high quality.

We can persuade Amazon to market our book to its customers by improving these indicators.

What would Amazon look for to determine whether a book is of good quality? Here are several examples:

Relevance to what buyers are looking for in terms of reviews and downloads

We can fast raise our sales by learning about these aspects and how to improve them…

Reviews

Amazon uses reviews to determine whether or not people like your book. People who enjoy your book will want to tell their friends about it.

There are two types of reviews: “certified purchase” and “non verified buy.” Because a non-verified purchase is more likely to be false, Amazon is more likely to remove it or devalue it.

As a result, take advantage of free promotion days to distribute your book to friends, family, and other authors for them to read and review.

How many reviews are sufficient? Although Amazon does not reveal much about how their algorithm works, authors are sharing their experiences in order to provide statistics on what works.

I can’t tell you a specific figure, but at least ten positive reviews is a solid start, based on my experience and interactions with other successful authors.

– Ask your friends and family to download and review your book – Network with other authors to trade honest reviews – Make sure your book is fantastic so that readers will review it naturally – Request a review at the end of your book – Request a review in an email to your list

Downloads

When Amazon detects a large number of people downloading a book, it means that the book is useful to their customers. It is in their best interests to market the book to even more of their consumers if their customers find it valuable.

Getting a significant number of downloads in a short period of time, and doing it regularly for several days, can offer your book sales an exponential increase.

The following chapters will discuss ways to increase traffic to your book and increase downloads.

Action items: – Get a lot of downloads during the first week of your book’s release – Keep driving sales to show consistency – Read the following chapters to discover how to do all of the above:)
– Use KDP Select free days if you don’t have a significant readership or email list.

Relevance

People use Amazon in the same way they use Google to search for what they need. In the case of Google, consumers are frequently looking for free information. In the instance of Amazon, they’re looking for paid items.

You can boost the number of people who find you on Amazon by positioning your book such that it is relevant to your target demographic and what they are looking for.

Furthermore, Amazon books have a good Google ranking. As a result, by using keywords that people look for on Google, you may be able to gain more readers.

Action items include:

– Conduct keyword research to find out what your target audience is looking for. – Include those keywords in your title, subtitle, and description.

During launch

It’s time to truly get your marketing wheels turning after you hit publish. This is a crucial period since gaining a large number of downloads continuously over the first few days and weeks after your launch indicates to Amazon that they should promote it to their users.

Publish your book on book promotion sites

Rather than just promoting your book on your own platforms, use paid book promotion sites to get the word out. By publishing my book on Buck Books I managed to sell over 100 books in one day.

 

But there are a lot of other book promotion sites you could try:

 

 

Contact your mailing list

As a self-published author, your mailing list is your secret weapon. This is your list of committed followers who, if you take the time to create a genuine and long-lasting relationship with them, will most likely become lifelong clients. In a moment, I’ll go over this in further depth.

Send an email to your mailing list with a link to download your book once it’s been released.

Offer for free through KDP Select

When I do this, I frequently see an increase in downloads and am able to direct more potential readers to my email list. Increased book downloads can help you climb the Amazon paid ranks and gain more email subscribers and reviews. It’s no secret that Amazon favours positive reviews. Use this opportunity to ask your friends to buy your book and review it.

After launch

Evaluate your launch campaign

When I do this, I generally see an increase in downloads and am able to direct more people to my email list. Increased book downloads can help you obtain more email subscribers and reviews, as well as improve your paid Amazon position. On Amazon, it’s no secret that positive evaluations sell. Take advantage of this opportunity to ask your friends to purchase your book and leave an honest review.

Guest Blogging

Marketing is a never-ending task. If you want a regular stream of sales, you must promote your book aggressively. Guest blogging is an excellent approach to expanding your reach by placing yourself in front of your target audience. It’s especially useful if you haven’t yet established a strong following.

Guest blogging is a cost-effective approach to increasing visitors and improving your SEO ranking. By writing a valuable article and having your name appear on a recognised website, it helps you create credibility and authority. These readers will visit your site after you supply this value. It also provides you with backlinks. Backlinks are beneficial to your SEO ranking.

Furthermore, having an article on a high-ranking site means that the post will rank higher in search engines than if it were on a lower-ranking site.

You must first consider who your target clients are. Once you’ve established this, you’ll need to figure out where they “hang out” online. What exactly do they read?
You’d like to learn which websites your clients frequent and which are relevant to your book. One method to achieve this is to include customer growth questions in your autoresponders.

You need to find out how to get your foot in the door now that you know where you want to write. If it was as easy as knocking and being welcomed in,

A recommendation from someone an editor respects might be a powerful motivator for them to publish you. As a consequence of a protracted series of networking events, connections, and follow-ups, I became a regular contributor to The Huffington Post.

However, not having the necessary contacts is no reason not to guest blog. You can cold email editors—cold emails have resulted in the vast majority of my guest posts. As much as possible, put yourself out there. It will be frightening at first, but you will improve.

Write your next book

You could do a million different methods to promote your book. You may spend hours on Twitter, send press releases to journalists requesting that they write about your work, and much more…

I’ve tried nearly all of them. And most of them are ineffective.

The truth is that the majority of books will fail. The next greatest thing you can do after using the 80/20 technique discussed in this book is to produce another book. Your next launch will be even more effective thanks to the email subscribers you obtained through this book.

It can be used to promote your current book and expand your e-mail list. Most significantly, the more high-quality books you publish, the more professional your author page appears to be, and the more likely potential readers are to purchase your books in the future.

Chapter 12

How to Start your First Amazon KDP Ads Campaign

So you’ve written a fantastic book full of useful information, had it properly edited, had a stunning, eye-catching cover produced before uploading it to Amazon. However, in such a saturated market, gaining traffic to your book might be difficult.

Fortunately, Amazon is on our side, as they recently launched KDP Ads, a native CPC ad network. It isn’t perfect, and neither I nor other of the authors I’ve spoken with have found it to be particularly profitable, but it can help you sell more books. I believe it is especially important during the launch period when acquiring early downloads can lead to a large number of further downloads due to Amazon’s promotion.

Over time, I believe it will become more advantageous to authors. It’s best to get in there and try it out for yourself, like with everything.

This chapter walks you through the steps of creating your first Amazon KDP advertisements campaign. To assist you, I’ve given suggestions and best practises based on my most successful campaigns.

Step 1: Start your first KDP ads campaign in KDP dashboard

Go to kdp.amazon.com and log in to your account. Choose the book you want to promote from your shelf. Then, in the KDP Select column, click “promote and advertise.”

Step 2: Click “create an ad campaign”
Step 3: Choose your campaign type

Choose between targeting your advertising by keywords (Sponsored Products) or by product or interest (Product Display Ads). In this piece, we’ll go over the methods for Product Display Ads; the approach for sponsored products is fairly similar.

Step 4: Target your ad by products

Ads that are targeted by interest reach clients depending on their surfing history. When you target your advertisements by product, they appear on the detail pages of products you handpick. These could be books, movies, or other similar items. Try a few books that are similar to your own. Run a few different ad campaigns to determine which ones perform best.

Step 5: Select books to target by keyword

Look for relevant terms to see what other books you should read. You can choose from competing novels or books that your target readers are likely to read. To develop better forecasts, perform some research into the habits and interests of your target audience.

You can either type in keywords or the precise ASIN to find competing books to target. Once you’ve located them, click “add.”

You appear in search results for promoted products. So, if you want your book to rank higher on Amazon for a search keyword like “Self-Publish a Book on Amazon,” you may use this type of campaign. Fill in the blanks.

keywords you’d like to target

Step 6: Add a lot of books to increase your impressions

I recommend targeting a large number of people because this improves the number of places your ad may be seen and thus the number of impressions. Remember that you only pay when your ad is clicked on, not merely looked at. However, if your ad has a CTR (click-through rate) of less than 0.1 per cent, Amazon may find it irrelevant and remove it. So do your homework on who you should target.

Step 7: Unselect extend the reach

You generally don’t need Amazon to show your book on other books that aren’t related if you’ve targeted a lot of relevant books.

Step 8: Enter in your campaign name, high bid max and budget

When a potential customer clicks on your ad, your cost-per-click-bid is the utmost amount you’re willing to pay. Amazon’s bid suggestions are based on the current book price and click-through rate. Because there is more competition for popular targets, bid rates are higher. Choose objectives that are right for you.

Your campaign budget must include at least $100. If you set it to $300, for example, you will only be charged the full price if you have enough clicks totaling $300. Every time your ad is clicked, you’re charged 1c more than the next highest bidder.

Step 9: Enter your campaign duration and pacing

Choose how long you want your campaign to run and whether you want your budget to be spent as quickly as feasible or evenly over the course of the campaign. Your campaign will finish when the deadline has passed or your budget has run out, whichever comes first. To find out more, hover your cursor over the question marks.

Step 10: Enter headline, preview your a

d and submit

Don’t merely use the title of your book as your headline. Make sure it entices people to click on your advertisement. The information from your book is used to automatically build a preview of your ad. Check the details of your campaign summary after selecting your measurements.

Double-check all of the details in your campaign summary, then submit it to Amazon for review.

Step 11: Wait for ad approval

Within the next 72 hours, Amazon will approve your ad. When the review is finished, you will receive an email. They’ll start serving your book to customers after it’s been approved!

Final step 12: Review your stats

You’re unlikely to get your targeting spot the first time around, so keep an eye on your status during the campaign. Adapt your bidding and experiment with various targeting techniques.

You can’t see how your ad is performing live because it’s part of a real-time auction, but you can check its status from the advertising campaign screen. I suggest you do this on a regular basis.

The metrics are broken down as follows:

The number of times your ad has appeared on Amazon.com is measured in impressions.
average CPC – the average price you pay each time your ad is clicked. clicks – the number of times visitors have clicked on your ad.
detail page views – how many times someone who clicked on your ad has additionally looked at your book page

Key Takeaways

Although KDP advertising may not be for everyone, I believe they have merit and will expand in popularity and efficacy in the near future.

I believe adverts can be especially beneficial during the first week of your launch, when getting a large number of downloads in a short period of time is vital.

Remember that you may amend, suspend, or cancel campaigns at any time, so try out different approaches. Examine what works and what doesn’t, then tweak your marketing accordingly.

Conclusion

Key Takeaways, Getting Started, and Additional Resources

If you’ve made it this far, you’ve received all of my greatest self-publishing tips. Many of these lessons have been learnt the hard way: by doing practically everything in this book backwards and selling few or no books.

I hope you’ll follow this method to self-publish your first book and get the benefits of success.

Despite the incredible benefits of self-publishing on Amazon, many people still find excuses and are afraid to do it. Before I go into some of the most important tactics covered in this book and give you access to my free checklist, I’d like to dispel some of the myths that may be preventing you from getting started.

Overcoming Obstacles and Self-Limiting Beliefs

The following is a collection of the most typical fears and arguments I hear regarding self-publishing, as well as my own experiences. I’ll describe the fear first, then offer some tips and advise for conquering it.

Fear of Failure: “What if no one buys my book?”

What if it’s not well received? What if the book doesn’t work out? What if all of the effort I put into my book is for naught? What will I say to my family, friends, and coworkers?

My advice for overcoming fear of failure:

Failure is always a possibility, but you can’t succeed unless you try. Accept the chance of failure, but don’t let it paralyse you. Everyone would do it if it was a sure thing to succeed. Your ability to accept failure will allow you to take advantage of possibilities that others would pass up.

Imposter’s Syndrome: “I’m not an ‘expert.’”

Many individuals believe that in order to publish a book about a subject, one must be a “expert.” They believe that they must have years of expertise and be among the finest in the world in their industry. That may have been true in the past, but it is absolutely not the case anymore.

My advice for overcoming expertise insecurity:

One of the best things about self-publishing is that you don’t have to be an expert. It’s doable for anyone! The cost of self-publishing has decreased. You must be a “expert” to get a publishing agreement, yet everyone can, has, and will self-publish. The new blogging is self-publishing.

For starters, as a “non-expert,” you may relate to your audience better. You could have

more in line with the difficulties your audience is likely to face, the questions they may have, and/or the way they could be thinking about them

There must be some little aspect of the subject where you excel. Second, the label “expert” is subjective. Rather than writing a book about Lean Startup, I published a book about performing customer development interviews.

The Time To Start: NOW

You must lay down the books, podcasts, and blog articles at some point and begin doing.

Learning feels beneficial. And there’s so much information available that you could do it for the rest of your life.

 

I’ve been there much too often. I go to Quora and then come out three hours later, having forgotten why I was there in the first place.

 

Learning is essential and priceless. However, time spent consuming could be better spent building.

Key Takeaways

The hardest part of self-publishing a book is getting started. But once you’ve done that, the rest is easy. Following are six key points to help you go from draught to bestseller.

1.    Write a book that readers will love

Not every idea is worth its weight in gold. Investigate the needs of your niche, look up your competition, and figure out how much money your proposed book could bring in. KbookPromotions and K-Lytics are two excellent resources for this.

2.    Craft attention-grabbing title and cover

The title and cover design of your book are two of the most significant features that will attract potential readers to it once they discover it through the different marketing tactics outlined in this book. Investing in a skilled designer is certainly worth it. Send out a message to your network to see who can assist; this has previously worked successfully for me. You might also try Upwork or 99designs.

3.    Write an attractive sales description for Amazon

This is your opportunity to really market your book. Concentrate on the value that readers will derive from reading it. Determine their issue and then explain how your book will fix it.

4.    Publish your book on KDP, Createspace and ACX

Having your book available in Kindle, paperback, and audiobook formats will boost sales.

excellent image of your book page can help you reach new audiences and generate other revenue streams.

5.    Plan your book marketing

It’s not enough to have terrific content plus a nice cover and title. Before you launch your book, you must have a marketing strategy in place. You can submit your book to a number of sites that promote self-published books and obtain great results. Guest posting, distributing it to your email list, and obtaining reviews so that Amazon promotes you can all be highly beneficial.

6.    Write your next book

Congratulations on publishing and launching your book! Give yourself a treat and then set to work on your next novel. Because not all books are successful, it’s wise to give yourself plenty of chances. You can sell your current book with this future book, and the more books you publish, the more opportunities you’ll have to grow your e-mail list. Your book launches will be more impactful and successful as a self-published author as your email list grows.

Your Free Checklist

I sincerely hope you succeed. As a result, I’m going to give you my free Amazon Self-Publishing Checklist. I’ll walk you through every step you need to do to self-publish a successful book in this detailed checklist. It’s all there for you, from coming up with a book idea to the best marketing strategies after publication.

It’s difficult enough to self-publish a book that people want to buy (or even know exists), let alone have it become a big hit and be on Amazon’s bestseller list! I understand how difficult it may be. However, it is feasible! I’ve done it, and now I’d like to assist you in doing the same.

I’ve designed a complete 29-step checklist to walk you through the entire process, from coming up with a book idea to appearing on the bestseller list. Everything I’ve learned has been distilled into one simple, step-by-step checklist that you can print and refer to as you go.

> Get the checklist for free here <<

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